Kiru

Creating a holistic brand

Me and Viggo Blomqvist wanted to do a design project that would have a wide scope, focusing on a contemporay topic where our knowledge in the design process and creative approach could make a difference. We saw a design
opportunity in the gender devided grooming market.

Project: personal 
Participants: 2 people
Time span: sporadically, 4 months
When: fall 2020

"For her or for him"

The current grooming market is strikingly devided and outdated, meanwhile people are getting more progressive. Through research and design methodologies, focusing on today’s new contextual background and needs, we set ot to challenge the topic and create a new icon for the future of unisex grooming.

Question framing

How can we design the essential products in a grooming kit that  doesn´t speak for a specific gender, but rather focuses on
pure function?

Target group

Anyone who wants to remove hair from their body.

Ideation

Doing ideation together is always rewarding. The majority of all decisions were made and reviewed together, this made for a connected process that was fruitfull during the entire concept development. 

Razor & multigroomer

A coherent design

Since we chose to design many different products, that in the end would build up a brand, it was important to make everything belong to one united family with the same form language. 

Functionality

We designed the Kiru products to be easy to use. Razor blades are easy to remove and the groomer can go from foil shaver to trimmer just by pushing two side buttons, one on each side, and switching the heads. 

Packaging

The kit is packaged in a box that graphically mirrors its content.

Extra razor blades are packaged in a neat case.

Graphics

The graphics should communicate the entire brand when certain parts are not present. This was done by working thorowly with colors, line drawings and a striking logotype that mirrors the value of the brand. 

Learning outcome

– Enhancing branding skills
– Developing mindset towards coherency 
– Seeing aspects from different perspectives

During this project I got experience in thinking bigger than just one product, and developing a concept brand from scratch up. I learned how to keep many products in mind at the same time, and at the same time creating a coherent concept. I also got better at constantly jumping between a big and small perspective during a project.